| The
Creative Advantage
The
latest range of professional digital cameras with their ability
to match film cameras, for quality, offer many advantages for both
the photographer and their clients.
Modern
professional digital cameras are technically easier to use allowing
the photographer to concentrate on creating great images.
After converting to digital cameras, many photographers (including
this one!) feel that their overall photography has improved. On
a typical assignment, my clients are reaping the benefits, as I
feel I can offer a wider choice of higher quality images.
Much
of this improvement results from the instant feedback professional
digital cameras offer. The ability to see the image immediately
after shooting is ideal in situations where the lighting is difficult
or on occasions where it would be impossible to reshoot.
There
are also significant technical advantages. For example, using RAW
files from a professional digital camera allows accurate colour
reproduction, even with light from different sources ie
flash, tungsten, fluorescent etc. This can be vital when shooting
interiors, where using film can be time consuming and expensive.
The
vast range of specialist lenses available to our new professional
digital cameras offer a wider variety of possibilities while still
offering the image quality to produce large prints.
Images
from professional digital cameras are easily retouched on the computer
without needing scanning, enabling better images.
The
Cost Advantage
Although processing RAW files from
a professional quality digital camera requires computer processing
time, unnecessary with film cameras, there are still significant
cost savings. Images from digital cameras are ready for digital
processing on the computer. This reduces time and cost and, crucially,
eliminates the expensive scanning stage prior to lithographic printing.
The savings on producing publications and catalogues can be considerable.
The
Environmental Advantage
Manufacturing, packaging and processing film
uses large amounts of chemicals. The elimination of chemical processing
not only takes out another stage where errors can occur, but reduces
the environmental and health hazards involved in wet processing
to zero.
The majority
of images on this web site are made with
a
High Resolution professional digital camera |